Access 2022 | Canada Health Infoway
Meet the heroes.
The Ask
To build a campaign that positions Access 2022 at the forefront of health innovation and technology, build unrivalled credibility and kickstart the path of building an iconic brand that signifies the start of the next chapter in Canadian Health Care.
The Answer
A multifaceted integrated campaign with storytelling at the heart of it. The heroes of this campaign are the innovators who went against the grain and kickstarted their own digital solutions to make sure their patients and communities are fully supported. Each story focuses on one primary hero and how their vision helped transform an aspect of Canadian healthcare. and positioning Access as the platform that will bring all of these initiatives together, deeply integrate them, supercharge and launch them on a nationwide scale, alongside with the offerings from Canada Health Infoway.
Campaign Components:
10 Videos highlighting a hero behind each innovation.
A campaign site that tells the story in further detail, bring out the editorial edge of the content, and showcases all the aspects of each story.
Print and digital supporting ads.
Creative Director: Jamie King
Art Director: Walid Alhindi
Director: James Reid
Agency: Gene
Take a look!
Hero Videos
Meet Alisa | Kids Help Phone
Meet Colin | #HCLDR
Meet Aidan | Speakbox
Meet Teri & David | Greg’s Wings
Print Ads
Meet Alisa | Supporting Print Ad
Meet Mark | Supporting Print Ad
