Medchart
Corporate Rebrand
The Ask
Medchart is a Canadian company that simplifies access to health records for Canadians. As the business was growing, our friends at Medchart felt the need for a brand refresh. The task was to build a dynamic visual identity that will allow Medchart to go further.
MedChart old logo
The Answer
With Medchart, we pushed the visual boundaries of the category. Creating a brand that’s anything but safe. with a mark that symbolizes reliability, security and openness, a modern typeface and a bold colour palette. Medchart updated visual identity is a true representation of what Medchart is about, empowering Canadian patients and simplifying their access to their health data through a modern, safe and user-friendly solution.
MedChart new logo
Art director: Walid Alhindi
Agency: Gene
Take a look!
