Canadian Ophthalmologist Society
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The Ask
Ophthalmologists and optometrists are often mistaken for each other. Our client COS wanted to clear up that confusion and outline key way to let the public know what differentiates Ophthalmologists. While bringing awareness to the innovation and technology in the field regarding eye health.
The Answer
People lives are hugely impacted when it comes to eye problems, and these problems come in different categories. And what makes ophthalmologists unique as medical professionals, is their ability to perform very delicate surgeries and procedures to save and restore sight. And that’s where we found the tension, it’s the stories that we resonate with as people, as well as the scientific breakdown of it. Which allowed us to create a heartfelt, engaging and informative campaign.
Campaign Components:
Campaign landing page
A mini series highlighting an ophthalmologist, a patient and a condition
supporting ad print and digital ads
Take a look!
Robert | See the possibilities
Anida | See the possibilities
