Docbraces
For every kind of smile
The Ask
With the rise of DTC solutions for correcting smiles, Docbraces wants to remind Canadians that there are no real substitutes to custom, orthodontist led treatments.
The Answer
Not only we have unique smiles as individuals, but we also have a range of emotions our smiles communicate, think of when you prank your best friend and that mischievous grin automatically shows, or the big event ear to ear smile that marks a life achievement. Docbraces celebrates all of the uniqueness our smiles possess and brings this customized care aspect to new heights to remind Canadians that our smiles are for life and there is no one-size-fits-all solution that could easily replace that.
Agency: Gene
Art Director: Walid Alhindi
Creative Director: Jamie King, Ian Murray
Copywriters: Keith Prestwich, Isabella Parks
Production: Shereen Mroueh, Sofia Lane
