Workplace Safety & Prevention Services
Safety Say What?
Year 2
The Ask
Young workers started raising eyebrows, identifying concerns and really listening to their guts when it comes to safety at work, which lead our friends at WSPS asked: what’s next?
The Answer
When we were asked to take it even further, we knew exactly what to do. Our Safety Say What characters developed bigger personalities and are about to get started in some jobs. Some are more skeptical than ever, and some are… so and so.
We kicked it off with a spooky summer, an 80s mystery/horror movie theme to dramatize hazards that to the untrained eye, might seem not-so-threatening.
COVID-19 adds another layer to what being safe in the workplace looks like. With the dynamic elements and nature of the concept by design, we were able to bring that into the content in addition to all the other hazards young workers might encounter in the work place.
Media Channels:
Instagram In-feed
Instagram Stories
TikTok Promoted Posts
Creative Directors: Jamie King, Ian Murray
Art Director: Walid Alhindi
Copywriters: Irina Lytchak, Isabella Parks
Agency: Gene
Take a look!
Instagram In-Feed Posts
An apple a day might keep the doctor away, but not when you’re lifting a massive box of ’em! Trust your gut!
No one ever won a battle against the sun. Listen to your gut when it’s time to take a break.
Heads up! Summer restaurant jobs will keep you on your feet, but the hazards will put you on the floor in no time.
In the stock room, no one can hear you scream... If something doesn't feel right, like a high shelf and a short ladder, trust your gut and speak up!
