SE Health & AMS Healthcare
Hope Branding
The Ask
HOPE is a nurse-led, innovative homecare joint venture between AMS and SE health. It’s re-imagining how homecare is delivered, combining the best of what SE and AMS have to offer.
Our objective was to brand this initiative in a way that is true to the DNA and values of both SE and AMS.
The Answer
Hands are the universal symbol of care, and we wanted to evoke the same feeling with the HOPE logo to tell the broader story of hope, healing and well being. The branding system followed with a bright palette and a geometric typeface, creating a modern, dynamic and distinctive visual identity.
Art director: Walid Alhindi
Director of design: Tejashri Kapure
Designer: Nathan Miller
Agency: Gene
Take a look!
