MindBeacon
Hello, How Are You Doing?
The Ask
MindBeacon is more than a mindfulness app, it’s a virtual therapy service with licensed experts to provide Canadians with the support they need. They Tasked us with creating a video that captures the essence of MindBeacon, the kind of support it provides, and how it provides it. The video was made to be shared on Mindbeacon’s official channels, as well as Mindbeacon.com
The Answer
The answer to “How are you doing?” is often “good.”, “ok” or “fine”. Even when you’re not really fine. And it takes someone who really cares to ask again, to help you work through it and figure it out when you need it most. With a natural conversational tone, and a powerful music track, this video turns into a piece that captures the essence of MindBeacon.
Agency: Gene
Creative Director: Jamie King
Art Director: Walid Alhindi
Copywriter: Irina Lytchak
Production Studio: Airfoil Media
