PrescribeIT
A new era for prescribing.
The Ask
It’s 2021 but faxes are still all the rage in the health sector, which is something PrescribeIT is working on changing. Our ask was to highlight all the benefits of implementing PrescribeIT into your practice from privacy, to convenience and safety concerns for both Doctors and pharmacists.
The Answer
A print and digital campaign that highlights the technological edge, convenience and privacy benefits to doctors, pharmacists and patients. A simple yet striking creative approach that allows each benefit to stand out and come across at a glance.
Agency: Gene
Art Directors: Walid Alhindi
Creative Director: Jamie King, Ian Murray
Copywriters: Irina Lytchak, Isabella Parks
Production: Identica, Gene In-house
